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John Paul DeJoria
John Paul DeJoria
01:14

John Paul DeJoria

John Paul Mitchell Systems & Patron Spirits Company

Los Angeles, CA USA

"Success unshared is failure."

Career Roadmap

John Paul's work combines: Business, Entrepreneurship, and Working with Others

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Day In The Life

Co-Founder

I co-founded a beauty company and a tequila maker.

Skills & Education

Advice for getting started

I worked for three different beauty companies that each fired me even though I had helped them grow and succeed. They thought I wasn't a good manager, didn't think I fit in with them, or didn't want to pay me enough. Instead of giving up, I decided there had to be a better way to stay in the industry and started my own company. It became very successful. I know that if I hadn't gone through those difficult experiences and used what I learned, my company would not have succeeded.

Here's the path I took:

  • High School

Life & Career Milestones

My path in life took a while to figure out

  • 1.

    I was born and raised in Los Angeles, California.

  • 2.

    I was raised by a single mother and would find odd jobs to help her support our family from the time that I was nine years old.

  • 3.

    I didn’t have the grades for a scholarship, so I chose to join the U.S. Navy rather than go to college.

  • 4.

    After leaving the Navy, I held a variety of jobs, including driving a tow truck, selling encyclopedias door-to-door, and running a boiler room for Time Inc.

  • 5.

    When the opportunity arose to work for a beauty company, I took it because I knew that could be an industry that I was passionate about.

  • 6.

    I worked for three different beauty companies and was fired from each—though I had helped the companies succeed, the upper management either didn’t believe in me or didn’t think I fit in with them.

  • 7.

    My friend Paul Mitchell (a hairdresser) and I founded John Paul Mitchell Systems to sell hair care products—when we started, I put all that I had into the company and lived in my car!

  • 8.

    In addition to working with John Paul Mitchell Systems, I co-founded Patron Spirits Company and also spend a lot of time giving back to different communities and charities.

Defining Moments

How I responded to discouragement

  • THE NOISE

    Messages from Peers:

    You're not management material. You're not one of us. You don't fit in.

  • How I responded:

    I worked for three different beauty companies that each fired me even though I had helped them grow and succeed. They thought I wasn't a good manager, didn't think I fit in with them, or didn't want to pay me enough. Instead of giving up, I decided there had to be a better way to stay in the industry and started my own company. It became very successful. I know that if I hadn't gone through those difficult experiences and used what I learned, my company would not have succeeded.

Experiences and challenges that shaped me

Click to expand

  • There were times in my career that I didn't even have enough money to pay my bills. It was stressful but I used my passion and survival instincts to push forward. Using passion to keep fighting and pushing forward through discouragement helped a lot.