skip to main content
Eric Diaz
Eric Diaz
01:02

Eric Diaz

Nativa

Phoenix, AZ USA

"The best way to make a name for yourself is to have a niche and just really go for that niche."

Career Roadmap

Eric's work combines: Business, Entrepreneurship, and Working with Others

See more careers and stories that connect to your interests.

Take Roadmap Quiz

Day In The Life

Partner

I lead a multicultural communications agency that focuses on the Hispanic market.

02:49

Day In The Life Of A Partner At A Marketing Agency

Skills & Education

Advice for getting started

When I went to tell my boss that I was resigning in order to pursue my MBA, I was sweating. I felt bad because my manager had just supported me through a two-year program to become a management trainee. When I told him, he said, "That's great!" If your manager really cares about you, they'll be supportive of the things that are best for you.

Here's the path I took:

  • High School

  • Associate's Degree

    Economics, General

    Columbus State Community College

  • Bachelor's Degree

    Supply Chain & Marketing

    The Ohio State University Fisher College of Business

  • Graduate Degree

    Finance

    D'Amore-McKim School of Business at Northeastern University

Life & Career Milestones

I've taken a lot of twists and turns

  • 1.

    My entrepreneurial ventures started early—I would host baseball card sales at my house when I was around twelve years old.

  • 2.

    I earned my degree in supply chain and marketing and got a job in supply chain development for Staples—through Staples, I got the opportunity to work in Massachusetts, Arizona, and China.

  • 3.

    I earned my graduate degree and decided that I didn’t want to work for someone else anymore, so I started a web design company.

  • 4.

    I quickly realized that web design was too saturated and we weren’t great enough at it to stand out, so we pivoted and narrowed in on doing social media in Spanish for clients.

  • 5.

    As social media started to become more saturated, we rebranded the company as Nativa and transitioned into a multicultural marketing and advertising agency.

  • 6.

    I also work as an adjunct professor at Phoenix College, where I teach a variety of courses—my favorites are the two social media classes I teach.

Defining Moments

How I responded to discouragement

  • THE NOISE

    Messages from Myself:

    Should I really quit my job and get my MBA? I'm letting my manager down. I feel so bad.

  • How I responded:

    When I went to tell my boss that I was resigning in order to pursue my MBA, I was sweating. I felt bad because my manager had just supported me through a two-year program to become a management trainee. When I told him, he said, "That's great!" If your manager really cares about you, they'll be supportive of the things that are best for you.